UK privacy notice · Last updated 21 February 2025
Your privacy matters.
Here’s how Sleaford Virtual Land handles personal data when you explore digital land, contact us, discuss a purchase or use this website.
Clear records. Defined purposes. Practical rights under UK data protection law.
01 / Scope
Who looks after your data?
Sleaford Virtual Land is the controller for personal data collected through this website and our conversations about virtual land and digital property. This UK privacy notice applies to enquiry forms, email and telephone contact, website analytics, sales discussions and the records needed to complete a transaction.
It applies to visitors, prospective buyers, developers and business contacts. Please contact us before sending information about another person.
Controller details
Sleaford Virtual LandPapermill Lane
North Kesteven, Lincolnshire
NG34 9PA, United Kingdom
[email protected]
+44 7457 224390
02 / Information
What we collect and why
We collect only what a clear business purpose requires. Each purpose has a lawful basis under the UK GDPR.
| Information | Purpose | Lawful basis |
|---|---|---|
| Name, email address, telephone number and your message | To answer an enquiry, arrange a conversation and provide details about relevant virtual land or property. | Taking steps at your request before a contract, or our legitimate interest in replying to genuine enquiries. |
| Requirements, budget range, preferred platform and project details | To assess suitability, prepare a proposal and keep a record of the sales discussion. | Taking steps at your request before a contract, or legitimate interest in managing our sales work. |
| Identity, billing, transaction and correspondence records | To verify a buyer where needed, document a sale, issue invoices and meet accounting or legal duties. | Contract, legal obligation and legitimate interest in accurate business records. |
| Device details, approximate location, browser information and pages visited | To understand site performance, protect the website and improve useful content. | Consent for optional analytics cookies; legitimate interest for essential security logs. |
Please avoid sending passwords, payment card details or sensitive personal information through an enquiry form.
03 / Your control
Your rights and retention
You can ask what personal data we hold and how we use it. We’ll verify your identity before releasing or changing a record.
Write to [email protected] with “Data rights request” in the subject line. We aim to respond within one month, as required by applicable law. A complaint can be made to the Information Commissioner’s Office.
- Access: request a copy of your personal data.
- Correction: ask us to fix inaccurate or incomplete information.
- Erasure: ask us to delete data where there is no continuing lawful reason to keep it.
- Restriction: ask us to pause certain processing while a concern is checked.
- Portability: receive qualifying information in a commonly used electronic format.
- Objection: object to processing based on legitimate interests or direct marketing.
How long records stay
Enquiry records are normally reviewed after 24 months of no contact. Contract, invoice and transaction records are kept for the period required by UK tax and company law, usually up to seven years. Security logs and cookie choices are kept for shorter periods suited to their purpose. We securely delete or anonymise records when the period ends.
04 / Safeguards
How we protect and share data
Details matter when a digital land enquiry becomes a real transaction.
Security measures
We limit access to people who need the information, use account permissions, keep business devices protected and review supplier access. Email is not a fully secure channel, so please do not send payment card details or identity documents unless we have agreed a suitable method first.
Service providers
We may use providers for website hosting, email, analytics, form handling, accounting and payment administration. They process information only for agreed services, follow our instructions and must maintain appropriate confidentiality and security. We do not sell personal data.
International transfers
Some technology providers may process data outside the UK. Where that happens, we use a UK adequacy regulation, approved contractual safeguards or another lawful transfer mechanism. You can ask for more information about the relevant safeguard.
Cookies and analytics
Essential cookies support basic site operation and remember necessary choices. Optional analytics cookies are used only where you consent, and you can change your browser settings or withdraw that choice. We may record technical security events without using optional analytics cookies.
Contact us about privacy
Send a data rights request, ask about a provider or raise a concern about this UK privacy notice. We’ll read it carefully and reply to the address you provide.